Looking to get a website up and running for your business or maybe thinking about revamping your current one? The question I always hear from those needing a website is “should I get a custom website or just use a template?”

The answer to that can vary quite a bit – it’s definitely not one-size-fits-all. So, let me walk you through some of the things you should think through before you make that decision.

Business Status

Are you brand new to business or have you been around for a while? The answer to this question is probably going to determine some of the other factors below.

It’s good to take a minute and think about where you are in your business. Are you making steady money, do you have clients already, are you starting ground up or do you have a foundation in place? These are just a few questions to evaluate where you are.

Budget

Budget is a big one when it comes to deciding whether to go custom website or template. As I’m sure you already know, custom designed websites are going to cost you more. Templates can vary quite a bit in price depending on the designer, what’s included and the platform you’re using. So, you’re likely to be able to find a template within your budget.

Keep in mind that usually if you end up starting with a template that down the road you’ll likely want to upgrade to a custom. So, you’ll end up spending on both eventually.

Time

Websites can be extremely time consuming, especially if you have never done it before. Templates can take some of the work off your plate (even more if you hire someone to help you customize your template with you). But in general, designing your own website takes time even if it’s with a template. If you’re absolutely swamped or don’t want to take the time to figure out your website design – I’d recommend going with a professional.

Ability

Like I mentioned before, if you’ve never done the website thing, it may take a while to figure out. Assess your own ability when it comes to using whichever platform you pick (here’s more about my favorite), knowledge of web design strategy, and copywriting skills.

If you feel confident in these things, or at least enough to know you can figure it out easily, then you’re probably safe to start out with a template. On the other hand, if you feel a little iffy on some of this or have no desire to learn it (which takes a while!) then your best bet is probably to go custom with a designer.

Ideal Customer

This is an often overlooked aspect when people are deciding on whether to go with a custom website or use a template. Who is your ideal customer or client? Are you geared more toward high-end or those in the creative field? If so, it might be a good idea to go with something custom.

Don’t forget to consider the needs of your client as they navigate your website. What will their needs be and what’s their ability level when it comes to finding their way around your website.

Final Thoughts

Did this help you with your decision? I hope so!

If you’re still struggling to decide feel free to reach out to me! I’d love to help you choose the best route for your business.